Eldridge Ale Co.

This project was for the fictional, Eldridge Ale Co. As a history lover, and a native Lawrence-ian, I was taught about Bleeding Kansas and the actions of William Quantill in his burning of Lawrence. The Eldridge Hotel, located in the middle of downtown Lawrence, was one of the buildings burned in this fire, and many others. Each time it was rebuilt, a new floor was added to the hotel. This packaging is inspired by the city that is reborn from the ashes.